What a horrible name. How do I even pronounce it? "Double-u-tee social"? Doesn't quite roll off the tongue, especially for non-native English speakers.
A bit tangent, but as a non-native English speaker, I always get frustrated that single W is pronounced "double you" and single Y is "why". In my non-native English tongue I would pronounced the name as something like "Weh-Teh Social"