[guyzero]

This is fine, people can do what they want, but they're deluding themselves if they think small companies are perfect stewards of data. How exactly do these people know that Fitbit wasn't already selling their data using it in a way they don't approve of?

[macintux]

One reason I like sharing smaller slices of my privacy with smaller companies is that it makes it harder to correlate everything.

I have no doubt Google can tie together every aspect of my life if I let them.

[JohnFen]

One advantage of smaller companies is that the amount of damage they can do is more limited.