[dmos62]

After a brief recitation of facts it ends on a critical note, on par with the title:

> Social media consultant Zoe Cairns said she thought the network would have to grow its numbers quickly in order to prove itself to be a viable alternative to the giants.

> "It's going to need a lot of money ploughed into it," she said.

> "People are so used to social media being free. I think businesses might pay for it, but people are so used to having news at their fingertips for free."