That editorial judgement is exactly why most articles with no actual content are published in the first place - "We need to beef up this headline so it reaches more people"
Correct headline would have been "A handful of Fitbit users are..." but it wouldn't get clicks. The editors are to blame most of the time for doing a disservice to their readers.
So given that in most cases only the company has access to numbers and any multi-product company can choose not to reveal break down statistics.. I guess it's only positive pieces from now on?
Google is free to release positive spin articles and try to provide numbers to fit that. I don't think they will hesitate to provide more stats than we otherwise would have seen unless it is so grim that they have no way to frame it.
There already is. In tech reporting, the criterion whether it can be fit into the pre-existing narrative of Big Tech being evil. There are similar numbers of people thanking Google for new features every day, but you won't hear about that.