[whoisjuan]

The average Joe that uses Fitbit probably doesn't even know that this transaction is happening. Sometimes we think people read the same news we read and understand things the same way we understand them. That's definitely not the case.

[SketchySeaBeast]

That was my thought - even the people who know may or may not care, but certainly everyone who owns a Fitbit doesn't know - my wife's work handed them out for Christmas one year - those people won't have any idea.

I'm also not sure why a sudden distrust of Google over Fitbit. It's not like Fitbit wasn't in a position to misuse your data as well. Google is just better at it.