[dwild]

NYT is spending money to publish this article... that would explains why they are all going to bankrupt /s

NYT sure is spending money, but it is ultimately making money by publishing this article, or else they woudldn't do it. They are making more money by making it more sensational.

FedEx would spends money to responds, ironically, they would have to spends it most probably to NYT. NYT will again spends money to publish that full page ads, sure, but they are making money by publishing it, or else they wouldn't do it either.

They aren't on equal footing. NYT makes money with that article.