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by doublekill
2411 days ago
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I do not think it is the SEO, but Google adapting to its less-technical userbase (people who search for "facebook" and click the first result). It makes sense for this target audience to give broad results. They seem to be relying more on neural language models to accomplish this. Google also surfaces more authoritative results than Bing, Google thus favors bigger commercial sites. Google is suprisingly good on vague searches (for instance, describing a singer's appearance and song themes will return the name), but getting worse on "conspiracy"-type searches (you will not find many amateur sites discussing the high-class escort past of the First Lady, because these lack authority, all results focus instead on the massive fine for posting allegations). |
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Google can also allow users to self-select. The way to do this would be to have a survey with multiple sliders that allow the user to demonstrate, on a scale of 1 to 10, how much they care about a certain parameter. There would be default profiles that automatically set the sliders for you, like “academic.”
Even if Google doesn’t take this route for global search, they can add more features to advanced search. Google Advanced Search is underpowered, given Google’s technological capabilities.
Finally, with regards to the Advanced Search approach, Google can allow the user to create several search buttons that always appear on the Google front page. For example, an Arab American researcher may have a default search button, an Academic search button, and an Arabic search button, all of which can be tweaked along multiple parameters, as described above.