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by ollie87 2404 days ago
Other manufacturers have done it, look at MINI.

That started off as a Morris Mini-Minor, turned into a Morris Mini/Austin Mini, then just a Mini, then Rover Mini, then BMW turned it into it's own brand, MINI.

Ford are presumably just taking the brand awareness of the Mustang to create a sub-brand of performance cars. Which makes sense as people all over the world are aware of the Mustang.