[krick]

That's quite a manifesto you just wrote here, but

1. It won't happen.

2. More importantly: imagine it happens. Who would actually make a switch?

I mean, really, who chooses to use FB, because he likes FB? I don't think I know a single example. For the last year or so it even (finally!) became trendy among non-techy people to hate FB, but so what? People stay because their social circles stay. In fact, it's been quite a while since I don't actually feel pressured to use FB by induviduals, but rather the stuff like climbing club using FB as a platform to announce events and gather groups to go camping and stuff.

WT:Social might become of use as a very niche social network for news, but no way it can be seriously viewed as FB's rival. And even if they could, they are fighting for the yesterday's market, meanwhile Facebook builds the future, where their helpless users will willingly spend their lives in Oculus helmets socializing with their FB "friends" on VR beaches. Or whatever.