[danans]

> 1. Disengaged with the platform 2. Concerned about how much it knows about our lives

Disengagement is an effect, not a cause, but I'd argue that the primary cause of disengagement is that the balance of dopamine increasing "happy" social networking experiences vs neutral or anger inducing negative experiences on social networks has shifted to the neutral/negative.

Even on the "happy" side, there's only so many recycled life-affirming aphorisms, or happy photos from other peoples' lives you can see in your newsfeed before you start to tune them out. On the negative side, produced content on social networks has turned toward the increasingly attention-grabbing, and occasionally even psychologically injurious. So if the happy stuff isn't making you so happy anymore, and you tire of the negative stuff, what do you do? Disengage.