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by pnutjam 2414 days ago
I've noticed both Disney and Nick do this. Whatever they produce will always do ok because of their marketing muscle. They target children who are not jaded yet and parents either tolerate it or don't notice. I suspect most don't notice until their more experienced parents and by that time most parents are done with small children. I have 6 kids so this has become more noticeable to me.

They cartoons and shows my oldest 18 year old watched are totally differnt from the ones my 8 year and my 4 year old watch. They churn through things quickly and market things very slickly. For example, they produce something for 14 year olds, that most parents think is ok for 12-14 year old kids, but most of those kids aren't really that interested in. Then they drop the marketing into their 8-10 year old programs and boom, it's a hit for them.

These companies, especially Disney, are very insidious and clearly manipulating young minds. We should be disturbed, but I find very little buy in from other adults.