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by lotsofpulp 2402 days ago
Yes, there will probably be roles for small companies serving smaller demographics, but I meant to point out the weakening position of standalone media companies. The power is in the hands of the owners of the infrastructure, except for Disney who I think has an exceptional ownership of desirable content.

Apple I put on there because they can afford to burn so many dollars, it puts them in league with Comcast and ATT and Disney. The other media companies don't have a rent collecting cash cow to lean on.

1 comments

The media companies don’t “own” the infrastructure. Anyone who can get the money can buy the equipment, hire the people and make a movie. Tyler Perry Studios and Blumhouse or proof. You don’t even need to put your movie in theaters.

There are plenty of streaming services looking for exclusive content. Barring that, you can sell your movie yourself over the internet or through any of the video on demand services.

You can even probably get Redbox to stock it.

Speaking of Tyler Perry, he started “distributing his content” decades ago by doing stage plays.

People complaining about big media keeping smaller players out is about like people complaining about not being profitable because of a dependence on Amazon Retail or Google ads. If your entire business model is based on being a sharecropper for big media/tech, you’re statistically going to be disappointed.

There are also small religious studios who are able to find an audience.

I wasn’t clear, but I was writing from the perspective of an investor. No one is stopping anyone from making content, but for purposes of investing, I’m claiming that what used to be many media companies available to invest in, are down to a few, and they will need help from a different business line to stay afloat.