[greglockwood]

The goal is to build a consistent, and eventually large audience, and the value of the site being access to that audience. Yes, you can host your content on Youtube, LinkedIn, Wordpress, or any number of CMSs, but you still have to find a way to drive traffic to your content, and that is usually not easy. The selling point down the line will essentially be, renting the eyeballs for a day to jumpstart awareness for your content.

[bpeters]

Like a Groupon Daily deal, but for websites? All eyes on one site, hosting one particular content. I can see how that could catch one. It would depend on the traction initially. Meaning you would need very unique and viral content to get the first viewers there. After you have a viewer base then it can become quite beneficial as a daily advertising platform.