[hellomyguys]

Sneaker drops are notoriously bad experiences due to how many people and bots are hitting the website/app.

I’m not sure your single experience of the worst case shopping scenario for Nike is representative of the average costumer experience.

Besides that, as someone who has bought Nike/Adidas gear on Amazon, it can be a very bad experience. Description information is often lacking, especially if you are trying to see if this is the most recent model or care about sizing information, let alone if it’s going to be a legitimate product. And if it isn’t, good luck being able to immediately tell it’s fake.

I can definitely see why Nike thinks this is a costumer experience improvement (as well as all the business benefits too, of course).

[grogenaut]

I have very little sympathy for nike on their forced scarcity bent lately, they're only doing it to themslves on this bad user experience.