[grumpy8]

My take on it is you can add so much more value to a product with ML, but to succeed you need to have a lot of data.

So you're getting into a "We need to grow really fast to get more data than our competitors so we can add ML and create more value to the product so we can grow faster and get ahead of competitors".

I.e. ML is a competitive advantage which is often hard to come by for startups.