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by trpc 2411 days ago
.sucks
1 comments

That’s actually a pretty interesting example — is this some sort of stick-it-to-the-man anti-corporation performance art?

“[...] lawyers are infuriated that the dot-sucks registry was charging trademark holders $2500 for domains and everyone else $10.“

“The .sucks domain registrar has been described as "predatory, exploitive and coercive" by the Intellectual Property Constituency that advises the ICANN board. When the .sucks registry announced their pricing model, "most brand owners were upset and felt like they were being penalized by having to pay more to protect their brands." Because of the low utility of the ".sucks" domain, most fees come from "Brand Protection" customers registering their trademarks to prevent domains being registered.”

https://en.m.wikipedia.org/wiki/ICANN#.sucks_domain

It feels like many of the new TLDs are a shakedown on brands to force them to land-grab their trademarks. At least .SUCKS is honest about it?

EDIT: oh my, this is juicy! Some real internet counter culture. This excerpt from a letter of complaint from the .SUCKS registry to ICANN:

“[...] ICANN appears concerned that registrations on the .SUCKS registry will be used to aggregate uncomplimentary commentary about companies and products--the very purpose for the registry that Vox Populi identified in the application it submitted to ICANN, and that ICANN approved.”

http://www.circleid.com/posts/20150511_vox_populi_registry_s...

EDIT2: I am reminded of some more domain history here, regarding Diageo seizing the Guinness-Sucks.com domain names (also a nice blast from the past: who remembers the Your Rights Online section of SlashDot?)

https://m.slashdot.org/story/14513

https://www.wipo.int/amc/en/domains/decisions/html/2000/d200...

The idea that the expansion of TLDs, sold as some sort of democratization of domain names, was anything other than a money grab is a joke. It's exemplified by ".sucks" forcing trademark owners being extorted to pay to protect their brand. As soon as ".sucks" is played out financially, look for ".isshit", ".killsbabies", ".molestspets", etc., etc., to spring up to monetize hedging haters.