[nradov]

By "inedible" I didn't mean that purple urchins taste bad necessarily (acquired taste). It's just that shelling them takes so much work that it's not worth the effort for chefs. There are millions and millions all along the coast; convincing a few people to eat them won't make a dent in the population.

[daotoad]

That's what we thought about abalone, dodos, passenger pigeons and buffalo.

Fugu isn't exactly easy to process for eating, but people are willing to pay a LOT of money for the privilege of eating it.

All you need is the right marketing, and purple urchins will be like hen's teeth within 10 years.