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by dmos62
2417 days ago
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I'd say the use for personal identification is cross-platform linking of users. I.e., this user on Google Search and this user on Google Maps are the same person. I agree that this is a competitive advantage, because, in the same vein, it gives the platform owners more data. Technically, anonymized cross-platform-linked data is conceivable. I think if the legislation ball ever gets rolling two things we're likely to see, because they're low-hanging fruit, are the end of mass tracking on the internet and a meaningful shift in who controls the data gathered. I can imagine a platform akin to internet banking where you manage your data and its usage. Something I'd love to see is a "publication" of big-data algorithms. A private entity designs the algorithm for profit and leases it and you run it in your (trusted) environment, owning both the input and output. Nothing leaks. |
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Its "this person watched this, so they would also be interested in this video and this ad." You can't make this anonymous and near as useful, and it is currently YouTube and Google's premium money maker.
Most other data is already available with a little work, providing the data you describe doesn't help competition that much.