[chii]

And also, why doesn't DDG grow in market share if Google's results are worse?

My hypothesis is that Google's results aren't bad - they are actually serving a set of results which satisfies the laymen, and it's only the technical, highly niche users with whom the results don't align.

[artifaxx]

DDG is growing exponentially, Google is just massive and it takes a while to grow big enough to notice https://duckduckgo.com/traffic