Whilst it might not slow them down much at the moment due to the viral nature of the site, nor did the lack of innovation and arguably bad leadership at MySpace. I think what the article is trying to say that under the leadership of David Karp it will probably end up going that way - and I agree. In fact although it's different in many ways, look at Chatroulette even - perfect example of what happens when you do nothing with the traffic and don't care about the users who visit the site.