[allenbrunson]

Apple doesn't need a chip advantage. They are able to beat the competition just fine without such a thing.

There's no hardware in an iPod that couldn't be duplicated by any other company, easily. Their competitors think "Hey, we can make one of those things far cheaper, with more features." Then they produce a clunky ugly awful piece of junk which quickly fades from view. Yet another "competitor" vanquished.

In the PC realm, Macs have recently become MORE like PCs, not less. Again, a hardware advantage wouldn't help at all.