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> How would an independent creator even go about sourcing ads to show on their independent site? Do they want to put in the effort?

I'm pretty sure networks on Youtube are able to provide alternative ads on channels part of their networks already.

Any Youtuber can also put bake ads directly in their videos too, all the big ones already do that either in sponsorship, or literally as ads (see Linus Tech Tips as a reference).

So essentially PeerTube doesn't add anything in revenue, it only remove Youtube ads network (which can provide quite a bit of money without any effort in ads).