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by sassifrass 2410 days ago
It’s true that getting video “right” can be extremely challenging, but it’s worth noting that Disney has quite significant previous experience here, including at massive scale.

Disney+ operates on top of an expanded MLBAM (BAMTech Media [1]) platform, which has been powering all of ESPNs OTT, Playstatiom Vue, and ran HBO’s OTT offering for a while [2] (Game of Thrones). Disney also opted only to launch in the US, Canada and Netherlands today. So overall, this is still a bit of a botched launch, and the expectation absolutely should have been that they would handle the volume.

[1] https://en.wikipedia.org/wiki/BAMTech

[2] https://www.fastcompany.com/90373706/hbos-tech-is-prepping-a...

2 comments

A small correction: Disney+ launched in the Netherlands in September 2019 [1] which was treated as a public test.

[1] https://www.theverge.com/2019/9/12/20862167/free-disney-plus...

Wow, then today does sound like a botched launch.
Yep we've been watching it in the Netherlands for the last couple of weeks. Been working pretty well to be honest...
It's not the worst idea. If they had performance problems in multiple regions, their engineers would be chasing peak hours around the clock. If they focus on NA first, they can at least get some sleep at the end of the day.