[davnicwil]

> Coming up with something truly new is much, much harder than people give it credit for

100% agree, and yet harder still is to keep working on something truly new, trying to drive it forwards, when at best nobody cares and at worst people actively resist the implicit challenge to the status quo. Even, perhaps especially, smart and conscientious people who are already authorities in the field.

I think when people think about innovation being hard, there is a lot of focus on creating good new ideas. They're right, that's really hard, but innovation is about much more than that - it's really about sticking with the good new idea for a long period of time when there are no obvious (to most people) incentives to do so, economic or otherwise.