However, if you look at the trademarks themselves, they have very limited scope and also require specific visual differentiators. The word "Adobe" isn't trademarked, but so that I don't buy the wrong Adobe which is actually malware, it is illegal to advertise or commercially distribute creative digital software bearing the name Adobe and copying its visual likeness. But I could start my own Spanish-themed footwear company called Adobe Footwear. Adobe itself is not trademarked.