[siphor]

I thought this was a pretty solid response. Out of curiosity, is there anything that you think is "enough" to change your mind?

[slivanes]

Not OP, but dropping all trademark enforcement attempts on the generic term "backcountry" would be the minimum (them using "backcountry.com" should have been as far as they got).

Also, abandon all existing legal action based on that generic term.

[post_break]

Abandon the trademark on such a broad name.

[mthoms]

Abandon all claims, compensate those already affected, and force the CEO to tender his resignation.