[dominotw]

lol. Not buying it.

[dang]

Ok, but please don't post unsubstantive comments here.

[nerdponx]

But the company isn’t withdrawing 50+ requests that the U.S. Patent and Trademark office cancel the trademarks of other companies, Backcountry.com CEO Jonathan Nielsen said in an interview with The Sun.

Do I even need to read the rest of the article?

[dvdhnt]

Seems like someone got fired for letting it come to public view and not so much what they did when filing these complaints.

[callesgg]

What are you not buying? That it was bad marketing?

There are no underlying emotions its a big company driven by money. The only thing you can buy is that they said the thing they did publicly. Now they might align their business with that statement for a while.