I recall multi-floor department stores employing actual elevator music in their elevators 20+ years ago. Haven't been on an elevator in one recently, so can't comment on whether they still do it.
Elevators have gotten really fast now, it probably made sense for 70+ story buildings where you might be on the elevator for more than 60 seconds back in the day but many modern elevators are going 10 floors/sec at their max speed.