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by nickjj 2419 days ago
This is a weird rule for people uploading videos.

You can't just decide to show ads on your videos. Youtube requires you to meet certain guidelines. The last time I checked you need 4,000+ hours of view time each year and 1,000+ subscribers to be allowed to show ads on your videos.

That means smaller channels who have limited audiences would have no way to avoid termination because Youtube is blocking themselves from generating revenue from that channel due to their own monetization rules.

2 comments

That rule only applies for creators looking to be paid for monetising their channel. YouTube will still play ads and earn revenue on views of smaller channels. My channel for example only has about 50 subscribers but displays ads on certain videos that contain copyrighted music.
It's very likely that if the said small channels are indeed too small to be allowed to monetize, then they would fall under the not profitable accounts even if they were allowed to monetize.
> It's very likely that if the said small channels are indeed too small to be allowed to monetize, then they would fall under the not profitable accounts even if they were allowed to monetize.

It might take 6 months or even a year+ of dedicated uploading to meet those guidelines for most content (unless it's a really popular / trending niche like a new game, etc.).

If Youtube starts banning those accounts then they are effectively not allowing anyone else to join their platform because they would be terminated before they have a chance to get popular enough to enable ads so that Youtube can make money.

>If Youtube starts banning those accounts then they are effectively not allowing anyone else to join their platform

That's a huge if - one that Youtube probably is not going to enforce on new customers. The same principle applies to most businesses I know - a new account/client has X months to be profitable until they get dropped.

On the flip side, i've often stumbled (in the days where I was parsing youtube for side projects) on projects with hours long videos with 3 views - for years. My best guess would be that those accounts / uploads are what youtube is targeting, not preventing their new account sign up / new DAU drop.