[varelaz]

Google uses CPM or even kind of vCPM model for videos mostly AFAIK, so if you see more than 5 seconds of the ad, advertisers will pay for it.

[PuffinBlue]

Pretty sure it's 30 seconds before it's counted as an add view. Those un-skippable under 30 seconds are always paid.

[madiathomas]

When I encounter an unskippable advert, I refresh the browser or report it as inapprporiate. I don't want to be forced to watch an advert.

[madiathomas]

Then I am a profitable user then.