[cameronbrown]

As someone who's used digital advertising in the past I wouldn't really care about forcing my content upon all customers. It's a self selected opt-out for someone who won't ever click anyway.

The real problem is news websites don't show restraint and shovel (so, many) ads to customers, making impressions go up and clicks go down. IMO ads won't go away and adblockers won't kill them completely as too many market forces (privacy, performance, revenue) is making the industry adapt.

Disclaimer: Personal opinion, Googler, not in ads or Chrome.

[chungus_khan]

This is absolutely the real thing hurting online advertising right now. Nobody wants their eyes molested by that many ads, and it makes the user's eyes glaze over. Fewer, better quality, better placed, and less obnoxious ads have consistently worked out better for my clients in terms of clicks.