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by alexeichemenda
2419 days ago
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Interestingly, this correlates well with what is happening in the ad-tech world. Specifically in performance marketing spend, 15% of the budget is very often allocated to "new initiatives & new partners", with the thought process that it'll either allow to find a previously un-identified improvement, or it'll allow to learn what to avoid in the future on the 85% of spend. |
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