[paulmd]

if only there was some kind of eXchange for MTG Online...

(to ruin the joke: this is where the famed bitcoin exchange MtGOX came from. It was an exchange for MTG Online that was repurposed into a bitcoin exchange... with that kind of flawless pedigree who could have ever foreseen problems coming down the road? /s)

[elif]

Indeed :) I am a mtgox asset recovery claimant. I have also bought plenty of "investment" paper magic, for instance, during zendikar, I tried to buy up a large swath of full frame foil lands.

But for real, the target demographics (nerds who want to speculate and also feel like they're doing something cool) made it the great fit it was.. especially when magic speculators themselves needed a better vehicle for peer-to-peer value exchange.