[groceryheist]

Here's a non-paywalled version. https://ndg.asc.upenn.edu/wp-content/uploads/2016/04/Centola...

This is just an example of a well-known recent sociology paper that can appeal to science-minded people unfamiliar with sociology.

By the way, it's a danger to rely too much on mathematical formalism as a heuristic for deciding whether a research field is scientific or valid. String theory for example lacks empirical evidence (and maybe even the possibility of empirical validation altogether).