Man the marketing bots are out in force today. Either HN really loves Disney -- skeptical of that -- or Disney is pushing hard. And they have the money to do so.
You think a site full of nerds is somehow not fans of animation, Star Wars, and Marvel movies? I'd contend that not one 'marketing bot' is involved at all. Disney's a monstrous company that's twisted Copyright to its own ends... but Marvel movies alone will drag me in.