[joegahona]

I had the same reaction. Not trying be a jerk, but this article sounds like a sponsored post, or something on the company's blog. I know it's not, but I've noticed this a lot in regular journalism these days, and as you mention it feels like the article is leaving a lot out. As is I can't figure out what problem this solves or, even if it is a good idea, how the features couldn't just be copied by Facebook.