[hyperdimension]

Actually, that's not (historically) the case. From The Attention Merchants (a great book, by the way), page 12:

>"Day's idea was to try selling a paper for a penny...he felt sure he could capture a much larger audience than his 6-cent rivals. But what made the prospect risky...was that Day would then be selling his paper at a loss. What Day was contemplating was a break with the traditional strategy for making profit: selling at a price higher than the cost of production. He would instead rely on a different but historically significant business model: reselling the attention of his audience, or advertising. What Day understood--more firmly, more clearly than anyone before him--was that while his readers may have thought themselves his customers, they were in fact his product" (emphasis original)

His paper ended up being the New York Sun.

Just something to think about. It wasn't always like this.