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Not that many people click banner ads. Banner ad click-through rate in North America is about 0.14% https://www.mediapost.com/publications/article/290285/north-... 60% of those clicks are mistakes https://www.mediapost.com/publications/article/268266/60-of-... 1/3 of clicks are by bots. https://adage.com/article/digital/ad-fraud-eating-digital-ad... 8% of users account for 85% of all banner ad clicks https://news.ycombinator.com/item?id=2101163