| I have clicked on ads. I wish ads were better or more relevant, I find myself spending unreasonable amounts of time looking for things which should be more easily found - a problem which could be solved with better advertising. You could advertise books/shows/movies to me (based on your current search, your wish list, your past purchases, you might be interested in ...) because I'm certain there are plenty of books I would be interested in which I don't know exist ... but you would have to actually have a good model for what I would like and not just some NYT best seller / top 40 / whatever crap is popular and overpromoted. The problem there is I'm generally only going to be interested in long tail items, and those are much harder to target and often nobody is interested in promoting them. If I'm searching for restaurants or coffee shops, likewise I would be happy to see paid advertisements along with organic search results. If I'm reading an electronics design blog, I would be happy to see ads for electronics tools, new components, suppliers, etc. There are lots of potential ads I would click, many I wouldn't mind seeing at all. The problem I have with advertising is that what I get exposed to most is either completely irrelevant (become a member of AARP today!), promoting obvious products (drink Coke!), or promoting shoddy products or outright scams. Here's an example of a site with sidebar ads I appreciate: https://www.eevblog.com/ >Who are all these people that subverted technology and turned it into advertising-tech? Microsoft who started bundling "free" things with Windows to squash their competition. Everyone else who had to find a way to compete with them (and in turn everyone who wanted to compete with those companies, etc). Every customer who expects things to be "free". |
I honestly don't. I actively don't want ads to be tailored to me, and not just because doing that requires spying on me.
In the past, most of the value that ads have given me have been as indicators of the target audience for content. For instance, I can leaf through a magazine I've never heard of and know, based on the ads, whether its a magazine I'm likely to enjoy.
Targeted ads completely destroy this value proposition, leaving ads without much value to me at all.