[notyourday]

> REI is one of my favorite stores in the world. It's hard for me to come up with a reason not to like them.

That's easy. Pretty much every single non-REI branded item that they sell in the store is insanely marked up compared to what it can be bought in the brand's store.

[enraged_camel]

>> Pretty much every single non-REI branded item that they sell in the store is insanely marked up

Nah. I'm a regular REI shopper and this has not been my experience at all (I always check competing retailers before buying something at REI).

[dgzl]

Agreed. I've been a member for a while now and REI's standard prices are pretty average if not a little high, but they have enough really good sales during the year (plus the member discounts) to make up for anything you'd consider high price. Not to mention the garage sales can be a gold mine.

[notyourday]

It is definitely the case for ski gear ( skis/boots ), bike gear, cold weather gear, helmets, backpacks, etc. Northface store? 25% off. REI? List price. Columbia store? 25% off. REI? List price. Patagonia store? 15% off. REI? List price. Atomic REI? List price in Feb. Atomic at EVO? 25% off in Jan. Yeti at REI? List price. Yeti pretty much anywhere else? 10% off.

People justify it because of the dividends gimmick. Hell, I fell the first year for it myself.

[dgzl]

I don't think REI moves as much ski/snowboard gear as a more local shop would, but they have seasonal sales on the same items you just mentioned every year, and their anniversary sale is usually pretty good. Not to mention their outlet store often has additional sales on items that haven't sold, plus the garage sale.

For instance: https://www.wired.com/story/rei-anniversary-sale-outdoor-dea...

The best 'deal' I found at REI was a ENO DoubleNest hammock for $12 at the garage sale, perfect condition. A near second would be a Black Diamond Access (I think) insulated hoodie for about $100, lasting me more than 6 years as my insulated layer for climbing, snowboarding, all around and casual use.

[notyourday]

Last Season: REI great "snow sale" ~ 20% on Columbia gear. At the same time Columbia has the same stuff at ~75% off. Dick's has the same Columbia gear at 50% off.

REI is a cult. 10 years ago it was a cult that brought lots of things to the members because the brands sucked at selling on the internet or marketing on Instagram. Now the brands adjusted, and REI still behaves as if this is 2009.

[bcmo]

Reasonable and accurate comment.

"I've been a member for a while now"... guy paid 20 bucks, one time, thinks he's part of an elite outdoors club.

[dgzl]

Not reasonable or accurate, neither is yours.

[dgzl]

Now you're being rude and inflammatory. You're not worth the effort to respond to.

[wyre]

No. Their prices are consistent with the MSRP of the brand name products they stock.

[notyourday]

> No. Their prices are consistent with the MSRP of the brand name products they stock.

And their competitors base line is pretty much always MSRP - 10%. That's why REI pretty much never shows up on Slickdeals apart from their blow out, out of season sale.