[n8henry]

You can register a trademark for a generic term if it is tied to a very specific category. It is what allows "Apple" to be trademarked when related to computers. The problem here is that "Backcountry" is a term that is too closely tied to what they are actually selling. It would be like allowing a phone company to trademark the term "Cell"

[mark-r]

But it's not "Apple" that's trademarked by itself, is it? It's "Apple Computer". As opposed to "Apple Corps" the music company started by the Beatles.

[ghaff]

Apple is a word mark. The name of the company is no longer Apple Computer.