[tsimionescu]

> Larger companies also have a much easier time gaining consent (like Google and Facebook) that clears their usage while smaller companies struggle.

I feel the opposite may be true. When the law came to pass, I took some time to review my privacy options on Google and Facebook, since they are a big impact for me.

On the other hand, when I click on a link on HN to some random news paper, and get presented with a five-step process to start to see my options, I don't usually bother and dismiss it as soon as I can, probably with some 'opt-in' consent. Since I'm not planning on viewing the site again, I consider it a minor annoyance.