[oojacoboo]

we are targeting a more technical audience right now while we get our feet in the door. We feel this is the best audience to help us get going. If we start to see issues with traction (it's been great so far), we will pivot as needed.

[webwright]

Huh? Having a great headline for normal people generally means it's a crappy headline for tech people. Regardless, tech people have non-technical friends/relatives that they might send this to.

Regardless of your opinion (and mine) you should A/B test your headline to maximize the traffic/attention you are getting.

[solutionyogi]

By technical audience, do you mean technical people who are also property owners? If yes, then the headline is great.

Though my guess would be that majority of your customers will be non technical. If the technical audience refers your website to non-technical people, you want your page understandable to them.

[jessedhillon]

This response strikes me as being unnecessarily defensive. If your response to criticism is to dismiss it because you already have great traction, why do you want us to review it?

Still, hats off to you for actually sticking with a vision and building something. Best of luck and great job,