[Daktest]

Great points! What would you do in situations where your engineers aren't all that interested in customer conversations?

In the past, I've tried to bring in our engineers to user interview/feedback sessions or customer meetings, but most of them didn't seem that interested in coming again.

[amirathi]

In that case, I would frame the conversation as a problem solving session. You can do the legwork of customer inputs, cross team talk, management buy-in etc. And once you zero in on the problem (and have it prioritised) just talk to engineer and together brainstorm the ways to solve it.