[bigdang]

Building a "personal brand" helps create a following around you so that when you build something new, you have people that are interested in it. Maybe "audience" is the better word.

> then those are just casual thoughts and trivialities.

This is all of Twitter, pretty much. Most people's tweets are literally farts of the mind, yet they have no problem sharing them without the slightest feeling of self-consciousness. And it works for them, I guess. That's the whole point of Twitter.

[coldtea]

>Building a "personal brand" helps create a following around you so that when you build something new, you have people that are interested in it. Maybe "audience" is the better word.

That's mostly for snake-oil salesmen, influencers, etc. People can just "have people interested in what they build" by building stuff. Dan Abramov e.g. didn't build any personal brand before creating Redux. Linus wasn't depending upon some pre-developed personal brand when he created Linux.