[semi-extrinsic]

Yes, this is exactly why I believe that strong regulation is necessary, with regards to what people selling the "medicine" are allowed to say.

Your Steve Jobs example highlights that the problem wouldn't be fixed by removing alternative medicine. People can always claim that perfectly ordinary objects have alternative medicine properties.

I believe if there was a well-regulated alternative medicine industry where people would trust practicioners like they do today, but where those practicioners were prohibited from saying they could cure cancer etc, we would end up in a much better situation.