[pmoriarty]

"FWIW I don't work in adtech, I think it's bollocks and that everyone doing it should stop."

We should try to follow the money from adtech to those who are providing their life blood: companies buying advertising (which is nearly all companies).

As long as there is a demand for advertising, some people will work at adtech companies and others who service that need.

That's not to say that anyone who cares about privacy and is against manipulating others through advertising shouldn't be discouraged from working at adtech companies: they absolutely should. But the situation is similar to people working as part of drug cartels: they are meeting a demand, and no amount of finger wagging at them is going to change most of their minds.

For serious change to happen we have to find and address the root issues, which are really on the demand side rather than (ultimately) at the supply side.