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by chenning
2427 days ago
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I haven't had a chance to really think this all the way through, but I have a few thoughts. Google seems to have more trouble absorbing companies that have many more parallels with what they're already doing. Makes sense. At the time Google acquired Android, they weren't really invested in mobile operating systems as far as I know. So Android was a pretty easy integration. The same was true for Motorola and I suppose to a lesser extent HTC. Those two companies were building hardware which Google wasn't as involved in at the time. Those companies were also doing the lowest level stuff i.e., hardware and operating systems. But Fitbit, Dropcam, and Nest are different. They have parallel efforts all the way down. They have their own hardware, operating system, authentication, and they have a non-trivial customer base. Bringing these all under one roof seems a lot more difficult. Even logging into Nest with your Google account took quite a few years. Google also has Android, ChromeOS, and Fuschia. I can't imagine that they now want Fitbit OS to deal with. Or maybe this is just a trivial detail to them i.e., they could just rewrite Fitbit OS over the weekend. |
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