[karlkrantz]

You're right that it is dangerous advice if used as an excuse. One of the points that Seth Godin makes—that I didn't have space to go into in that short writeup—is that it's a good habit to determine what would make you quit something before you even start, this way you never quit because the short term pain is too great. This also helps prevent you from getting blinded by pride and sticking with something too long (He uses the example of Nixon and the Vietnam war in the book).

I think the book does look at it in a objectified way, and in the signature Seth Godin way that is both simple and deep for his fans, and too obvious to his critics.

Note that The Dip is actually a super short book, maybe 75-80 pages. To veer off topic a bit I think this in itself is interesting, and a trend I'd like to see more of. Not just because people are busier than ever, but because publishers push writers to "fill out" so many business books when the core point could be made in less than 100 pages. Some ideas are complex and require 1000 pages, many could be done justice in a few chapters.