I am (was) an avid reader of Deadspin, and the non-sports content was a large part of why I read that site for 10+ odd years. The reality is that, even for people who love sports, there often isn't very much to say about them. Rather than force them to churn out the same kind of article about why LeBron James is good at basketball that you could read on any number of websites, Deadspin allowed their writers the freedom to write about whatever they wanted to, whether that was a brilliant analysis of Loony Tunes (https://theconcourse.deadspin.com/how-wile-e-coyote-explains...), poignant commentary about the ways in which journalistic language undermines sexual assault victims (https://theconcourse.deadspin.com/against-allegedly-18197033...), or tell a harrowing story about recovering from a major brain hemorrhage (https://theconcourse.deadspin.com/the-night-the-lights-went-...). The perspective offered by Deadspin was unique, and I will miss it dearly.